Printwear

July '19

For the Business of Apparel Decorating

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2 0 1 9 J U L Y P R I N T W E A R 3 7 Lloyd recommends using technology as part of the ordering process to ensure it goes well. She suggests a webstore portal featur- ing garment assortments and decoration services available, which shops can assign a unique login to for each client. "The use of technology is not only a smart choice and time saver, but it also reduces errors when the client is placing the orders through their webstore portal," says Lloyd. Moxley also points out that shops should have samples and all their paperwork in or- der before assuming the job is a done deal. "Corporate clients typically expect to see a mock-up of the design on the product prior to approving the order, and they may also expect a preproduction sample," Moxley states. "Providing an invoice with all charg- es clearly displayed is also important for corporate clients who will need the expense reimbursed by their organization." STYLES AND DISCIPLINES When it comes to decoration disciplines, Stiene suggests "embroidery has been the main decoration method used on corporate apparel." However, he says he's seen a shift in some companies towards transfers. Since embroidery can limit the design to what can physically be sewn, certain transfers offer a smooth look with the capability for more detail. Parties suggest that for some large- scale corporate giveaways, screen printing is occasionally requested as well since it's suit- able for high-volume orders, particularly if it's a simpler design. In addition to decoration disciplines, Lloyd points out that the application of artwork and logo vary depending on the client. "Trending for our distributors seems to be multiple location decorations," Lloyd says, such as a left-chest logo paired with a right-chest personalization. Lloyd says she's also seen companies request custom art- work on the back yoke of a shirt that fea- tures a tagline or slogan. Apparel trends in corporate clothing con- tinue to fluctuate, and much like artwork requests, truly vary based on the company's culture and industry. One emerging trend parties see in multiple industries, however, is the move towards a crossover style. Mox- ley defines this as "styles that blend the lines between outerwear and overknit or polo and dress shirt." Looks such as an Oxford shirt constructed of performance material or a lightweight full-zip jacket, he suggests, have found popularity in various corporate settings. Classic pieces like blazers, sweaters, and blouses continue to see prominence, but Stiene also points to brighter colors matched with performance wear making their way into the corporate apparel realm. "Your core colors will always dominate sales, but it is nice to offer a full variety of colors," he adds. "For some corporate us- ers, they want their employees to stand out and require something unique." The consensus is that while corporate ac- counts may take some additional time when it comes to establishing the client/decorator relationship, it all comes back to peace of mind. Having a comprehensive ordering, invoicing, and delivery setup alongside an efficient production workflow can all help get a producer's foot in the door. After that, it's genuinely up to the decorator to deliver on quality artwork and a final product that helps a corporate organization promote their identity and brand with decorated ap- parel and accessories. PW ASI 55752 UPIC GAME0001 SAGE 50417 PPAI 111401 800.688.GAME (4263) www.GAMESPORTSWEAR.com //STYLE 5000 //STYLE 500W The Nation's Varsity Jacket Leader Unmatched for over 45 years! Proudly Made in the USA Highest Quality Available Fast Turnaround on Stock Orders and Amazing Custom Jackets Full Service Design and Embellishment GSW_Printwear 5000 3rd Ad_v1.qxp_Layout 1 6/10/19 5:09 PM Page 1

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