July '19

For the Business of Apparel Decorating

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Page 4 of 68

CONTENT 2 P R I N T W E A R J U L Y 2 0 1 9 ©2019 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Adver- tisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. V O L U M E 3 2 | J U L Y 2 0 1 9 | N U M B E R 1 0 F O R T H E B U S I N E S S O F A P P A R E L D E C O R A T I N G FEATURES COLUMNS DEPARTMENTS 4 FIRST OFF Special delivery 12 YOUR PERSONAL BUSINESS TRAINER Who doesn't appreciate being appreciated? 16 SOFTWARE TO SUBSTRATE PsychadElephant 20 STITCH SOLUTIONS How do you know? 22 ERICH'S EMBELLISHMENTS Design analysis 26 PRESSING MATTERS Taking it to the web 64 SHOP SNAPSHOT Doing well by doing good 10 BUSINESS WATCH Watching business 43 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 52 THE NBM SHOW See what's happen- ing at THE NBM SHOW in Long Beach, California. 58 THE LATEST Product reviews 60 THE MARKETPLACE Classified ads 61 DATEBOOK Mark your calendar 63 GET INFO SYSTEM Advertiser index 30 DOES MADE IN AMERICA MATTER? Kristine Shreve explores end-user beliefs and habits with American- made goods. 34 FIX UP, LOOK SHARP Read about the benefits of diving into corporate apparel decoration. 38 STYLE SHOWCASE: CORPORATE APPAREL See the latest offerings in corporate apparel and accessories. 40 BEYOND BASIC Learn the five printing, stitching, and pressing techniques you should be using from Jeremy Picker. 46 SHIMMER AND SHINE Alice Wolf talks embroidering with metallic threads for dramatic effect. 48 WORK SMARTER Get the scoop on how to improve your shop's workflow with Marshall Atkinson. ON OUR COVER This Baroque Fox design by Urban Threads shows how special effects and specialty decorations can take a good design and make it spectacular. Our thanks to Madeira USA and Elizabeth Yelle who embroidered this piece for the use of this image. For more on specialty threads, turn to page 46. 46 30 34 40 I believe appreciation is a fundamental human need as vital as the air we breathe, feeling safe, and belonging. V I N C E D I C E C C O from Your Personal Business Trainer page 12

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