July '19

For the Business of Apparel Decorating

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2 0 1 9 J U L Y P R I N T W E A R 4 1 For those who don't have a laser or don't offer embroidery in-house, I would sug- gest partnering with another manufac- turer to offer their appliqué services to your customer. You can manage the rela- tionship and ask the other manufacturer to give you a distributor discount so you have some margin. Whether it's standard felt lettering, tackle twill with zig zag stitch, or double- layered Bedford twill with distressing and repair stitches, appliqué can cover all au- dience types. apparel. Hats are the No. 1 opportunity for a solid patch program. Whether you embroi- der in-house or partner with another local company, don't miss out on this easy upsell. Patches give you flexibility to keep inventory low while allowing you to offer your client the option to add that patch on other items like flannels, jackets, polos, blankets, or bags. You could easily turn that 24-piece flat embroidery order into 24 pieces of three different products with the same patch. Patch options include woven, PVC, full embroidered, chenille, and screen printed. APPLIQUÉ Two popular styles in appliqué are vintage/rustic or clean/sporty. The style you are looking for will determine the fabric type, stitch type, layering, and finishing. For in- stance, fleece programs work best for appliqué from my experience, but sport jerseys, outerwear, and polos are some of the top secondary categories. Or, using appliqué on hats gives a nice touch for creating a unique look. For those who own lasers, allocate time to figuring out how to streamline design and development so that they catalyze a smoother production process. Appliqué needs to be sold by you to the customer. Emphasize cost versus value, and that it is a unique piece that has great retail appeal. Appliqué can typically look either vintage/rustic or sporty/clean. The style you are looking for will de- termine the fabric type, stitch type, layering, and finishing. (Image courtesy AMB3R Creative) Want to add more of the latest looks to your offerings? Check out this article to see the author's approach to trend research:

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