July '19

For the Business of Apparel Decorating

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Page 45 of 68

Welcome to the PRODUCT HIGHLIGHTS section where each month we offer you resources to enrich and expand your business with great services and products from our advertisers. >>> 2 0 1 9 J U L Y P R I N T W E A R 4 3 TONE-ON-TONE Tonal printing has been one of my favor- ite decoration techniques for the last year or two. Coming up with the perfect ink formula for tonal dark and tonal light is key. I have worked with many printers and each one does it differently, so experi- menting on a wide range of garment col- ors is important to finding the right mix that works on most garment colors. Us- ing clear plastisol or a gel ink also gives a nice tonal or wet look. The great thing about tone-on-tone ink is that you can use multiple garment colors in one run and avoid changing ink colors to achieve the perfect outcome. It truly gives the graphic a subtle tone and a soft hand. I have used tonal light and dark in the same two-color design, but it also works great with a one-color print. While multiple color prints are easier to design for, tone-on-tone prints give a profession- al look without the bold/opaque graphics that increase Cost of goods sold (COGS). I encourage everyone to explore these five decoration techniques with their top 20% of customers, who create 80% of the revenue. This will give you more data on which techniques are received best from your audience and will help justify the small up-charges that are associated with specialty inks and technique. Sepa- rate yourself from the masses and create a product that your customers will love! PW Jeremy Picker is the Creative Director and CEO at AMB3R Creative, a Colorado based apparel design firm. He has over 20 years experience in the fashion industry and brings a depth of knowledge in custom design, screen printing, embroidery, appliqué, finishing, and promotional products. Jeremy has helped numerous brands launch and grow and managed merchandise for major label bands. He is also pas - sionate about creating retail quality for the non-profit sector to fuel fundraising efforts and to expand awareness. His current clients list spans from churches to restaurants to corporations. He is a cancer survivor and a cofounder of ESTAINE, a high-end accessory line to support cancer education efforts. Jeremy spends his free time doing market research and has one of the best self-proclaimed Pinterest profiles for apparel and accessories inspiration. Coming up with the perfect ink formula for tonal dark and tonal light is key. (Images courtesy AM- B3R Creative)

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