July '19

For the Business of Apparel Decorating

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D ecember isn't the only time to shine. Many retailers pro- mote sparkle and shine through events like Christmas in July, offering special pricing to boost what otherwise might be sluggish summer sales. So, get your glitter on! Summer is an excellent time to learn about the benefits of adding metallic embroidery threads to your repertoire. STOCK DESIGN THEMES One look at where design companies are adding metallic threads to their stock designs is a real eye-opener. Sure, if you search metallic threads, the first design collections to come up are going to be for the holidays. But from Urban Thread's Baroque and Bohemian col- lections to Anita Goodesign's Steampunk and Egyptian collections, there are plenty of opportunities to get your bling on and offer cus- tomers a diversion from the usual. While these themes particularly benefit from the addition of gold, silver, or other metallic threads, adding metallic thread to emphasize metallic parts of a stock design or logo is a clever way to set your work apart from the competition. MANY CHOICES Not only is there a choice of colors, including multi and ombre from which to choose, but metallic embroidery threads are avail- able in a variety of weights for different purposes. Veering from a standard 40- or 50-weight metallic thread may require a little extra care, a needle change, or slowing down your machine just a bit, but the results are well worth it. Some care even comes in the guise of urban myth or old wives' tales, but regardless of gender, age, and locale consider these helpful suggestions when considering adding the special effect of metallic thread to your next project. Metallic threads come in two basic looks: shiny (a smooth wind that combines metalized polyester with polyester fibers) and sparkly (a polyester core that is wrapped with a metalized foil). They are available in a multitude of colors that correspond with ores, precious metals, and stones (gold, silver, copper, malachite, jade, and lapis, for example). And they vary in weight, for ease of embroidery, from 20 to 30, 40, and 50. Metallic threads are available in thicker weights, such as 12 and 15, but these would be used for decorative seams or cording. The thickest 20-weight metallic embroidery thread combines rayon with a metalized foil and can appear elegant, edgy, or vintage depending on where you use it. Its rayon content makes it particu- larly soft and gentle to the skin. Due to its thickness, it lends itself particularly well to outlining and accent stitches. Its heft requires the use of a 100/16 needle for best results. It is particularly appealing when used in home d├ęcor or haute couture. Strong and resistant to commercial laundering, 30-weight metallic thread is a good choice for items that will need to hold up to prolonged sunlight, and harsh wear and tear. It is a combination of polyester and metalized polyester, so it displays many of the same dependable properties found in polyester embroidery thread. Its thickness requires an 80/12 or 90/14 needle for best results. It can be used on uniforms, will put up with abrasion, and adds a unique look to logos and fashion. This metallic thread can be used on denim, leather, canvas, and even some sporting goods equipment. Versatile, all-purpose shiny metallic threads are available in 40 and 50 weights. A high tenacity core of polyester lends strength and durability to the embroidered product. A silver coating gives this thread Shimmer and Shine EMBROIDERING WITH METALLIC THREADS A L I C E W O L F 4 6 P R I N T W E A R J U L Y 2 0 1 9 4 6 P R I N T W E A R J U L Y 2 0 1 9 The design creator specified a dark copper metallic thread mixed in with lustrous rayon to heighten the effect of the baroque swirls in its "Autumn Baroque Fox" design. (Design cour- tesy Urban Threads; photo Madeira USA)

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