July '19

For the Business of Apparel Decorating

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4 P R I N T W E A R J U L Y 2 0 1 9 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL EXECUTIVE EDITOR CARLY HOLLMAN ASSOCIATE EDITOR MICHAEL CLARK DIGITAL CONTENT EDITOR ALEXANDRIA BRUCE ART DIRECTOR ERIK WOGEN GRAPHIC DESIGNER DAYNE PILLOW ADVERTISING ACCOUNT EXECUTIVE DESIREE DELFRARI SALES SUPPORT JENNIFER ALGER EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS DAN KANE MARK BAGLEY VICE PRESIDENT, NBM EVENTS SUE HUEG, CEM, CMP SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO EVENT SERVICES MANAGER JACKIE RAMSIER EVENT SERVICES COORDINATORS JANET CAIN JOIE MARTIN EXHIBITOR TRAINING COORDINATOR ANTOINETTE VERNON PRESIDENT & CEO ROBERT H. WIEBER JR. VICE PRESIDENT / INTEGRATED MEDIA JOHN BENNETT VICE PRESIDENT / PUBLISHING & MARKETS DAVE POMEROY VICE PRESIDENT / FINANCE KORI GONZALES, CPA VICE PRESIDENT / AUDIENCE LORI FARSTAD DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER First Off C a r l y H o l l m a n WEBEXCLUSIVES WWW.PRINTWEARMAG.COM QUICKLESSONS FROM THIS ISSUE Special Delivery See how two companies are using color palettes to draw attention to dying coral reefs: Learn how one equipment manufacturer sponsors an annual fashion show: Get a brief history of patches for headwear: Find out how to prevent buildup during screen printing: W ith summer in full swing and the spectacle of firework displays, it's only appropriate we cover specialty finishes in this issue, along with other great content. And besides, special effects make our movies bolder and arguably better (this is debatable however), so why wouldn't it help up the wow factor in your decorations as well? Be sure to check out these articles for everything special effects: • Software to Substrate (page 16) • Beyond Basic (page 40) • Shimmer and Shine (page 46) A Reuters/Ipsos poll done in July of 2018 showed that 70% of Americans felt it was "very important" or "some- what important" to buy goods made in America, but only 21% of those people said they would be willing to pay 10% more for an Ameri- can made product. ( PAGE 30 ) The Rule of Three suggests that for every key step in your shop, there needs to be at least three trained people that know how to do it well to ensure there is adequate backup. ( PAGE 48 )

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