Printwear

July '19

For the Business of Apparel Decorating

Issue link: https://nbm.uberflip.com/i/1132105

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4 P R I N T W E A R J U L Y 2 0 1 9 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL smarshall@nbm.com EXECUTIVE EDITOR CARLY HOLLMAN chollman@nbm.com ASSOCIATE EDITOR MICHAEL CLARK mclark@nbm.com DIGITAL CONTENT EDITOR ALEXANDRIA BRUCE aarroyo@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNER DAYNE PILLOW dpillow@nbm.com ADVERTISING ACCOUNT EXECUTIVE DESIREE DELFRARI ddelfrari@nbm.com SALES SUPPORT JENNIFER ALGER jalger@nbm.com EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS DAN KANE MARK BAGLEY VICE PRESIDENT, NBM EVENTS SUE HUEG, CEM, CMP susan@nbm.com SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO kditallo@nbm.com EVENT SERVICES MANAGER JACKIE RAMSIER jramsier@nbm.com EVENT SERVICES COORDINATORS JANET CAIN jcain@nbm.com JOIE MARTIN jmartin@nbm.com EXHIBITOR TRAINING COORDINATOR ANTOINETTE VERNON avernon@nbm.com PRESIDENT & CEO ROBERT H. WIEBER JR. VICE PRESIDENT / INTEGRATED MEDIA JOHN BENNETT VICE PRESIDENT / PUBLISHING & MARKETS DAVE POMEROY VICE PRESIDENT / FINANCE KORI GONZALES, CPA VICE PRESIDENT / AUDIENCE LORI FARSTAD DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER First Off C a r l y H o l l m a n WEBEXCLUSIVES WWW.PRINTWEARMAG.COM QUICKLESSONS FROM THIS ISSUE Special Delivery See how two companies are using color palettes to draw attention to dying coral reefs: http://printwear.ly/coral Learn how one equipment manufacturer sponsors an annual fashion show: http://printwear.ly/fashion19 Get a brief history of patches for headwear: http://printwear.ly/caps19 Find out how to prevent buildup during screen printing: http://printwear.ly/buildup W ith summer in full swing and the spectacle of firework displays, it's only appropriate we cover specialty finishes in this issue, along with other great content. And besides, special effects make our movies bolder and arguably better (this is debatable however), so why wouldn't it help up the wow factor in your decorations as well? Be sure to check out these articles for everything special effects: • Software to Substrate (page 16) • Beyond Basic (page 40) • Shimmer and Shine (page 46) A Reuters/Ipsos poll done in July of 2018 showed that 70% of Americans felt it was "very important" or "some- what important" to buy goods made in America, but only 21% of those people said they would be willing to pay 10% more for an Ameri- can made product. ( PAGE 30 ) The Rule of Three suggests that for every key step in your shop, there needs to be at least three trained people that know how to do it well to ensure there is adequate backup. ( PAGE 48 )

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