RV PRO

July '19

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120 • RV PRO • July 2019 RV PRO: ALL IN THE FAMILY JULY SPECIAL SECTION A family business built on integrity has a solid foundation, but it is up to the next generation to maintain and build upon that foundation. That is the legacy brother and sister G. Michael Keller and Lori Morrow work toward every day as president and director of marketing at Keller Marine & RV. The business was founded by their parents, George and Margaret Keller. "Our dad treated each customer as though they were the only one and that is another one of the values we believe in today," Lori says. "We are thankful for each one of our dealers and their decision to buy from us. We value God and country also, as our parents did, and because of it we have prayer and devotions each morning, since our fire, and we fly our country's flag proudly on our rooftop because we are thankful for our freedom in the U.S.A." The third generation also is in place, as Lori's nephew, Michael T. Keller, is director of sales. A fire in March 2013 wiped out the company's main warehouse and, at least temporarily, changed the way the company operated. "Mike told us that, as our president, normally we would be encouraged to run our own departments but during that time he was the general and we needed to take orders," Lori says. "He laid out a chart of the 20 percent of the vendors that generated 80 percent of the sales and those were the companies that went to the shelf first. Because of his leadership, our company went from a 25 percent fill rate, the week of the fire to a 95 percent fill rate in 11 weeks. It was the greatest team-building exercise our company has ever gone through and we all agree has changed our lives forever." Working for a sibling might be seen as a challenge, but Lori says because of the example Mike sets for the entire company, she enjoys working for her brother. "He has so much knowledge and there is no one who works harder than Mike," she says. "He is in the office each morning at 5 a.m. and leaves at 7 p.m. He travels the territory visiting cus- tomers, so he is also knowledgeable about what is going on in our customers' businesses, which allows him to make decisions that are very well-rounded for our company." The brother-and-sister team took different paths to the family business. Mike was involved from a young age, working on trailers and involved in all aspects of the business. Lori worked for a wholesale drug chain in summers and went to college with an eye toward becoming a buyer, but not working for Keller. "My dad's marine buyer retired and he asked if I wanted to fill the position," she says. "It has been an answered prayer to work with my family. Michael T. thought he wanted to be in sports broadcasting and after his first year of college at Robert Morris, transferred to Susquehanna University to major in business. We are thankful he changed his mind. He has been a blessing to Mike and me and our entire company." KELLER MARINE & RV LORI MORROW AND G. MICHAEL AND MICHAEL T. KELLER From left to right: Mike Keller, Lori Morrow and Michael T. Keller

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