RV PRO

July '19

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rv-pro.com July 2019 • RV PRO • 133 shown were the Top 5 in those categories, and we tried to be careful not to pick winners, but category spotlights. RV PRO: If you would, talk about getting dealer involvement in formu- lating what a new event (RVX) might look like. How did you work with the dealers in this process? Crawford: This process actually started years ago. In 2016, we hired an outside research firm to conduct research into the timing and value proposition of the former National RV Trade Show. That research extended into 2017 and was done via 60-minute interviews with dealers over the phone, two or three email surveys, and the like. When it was all said and done, the timing answer was all over the map, with two real options: The fall, or the The media stories coming out of RVX far outpaced anything coming out of previous national shows and are one of the overlooked successes of RVX, according to show planners. RVX dealer attendees were generally upbeat in their assessment of the event. For RVX, the Net Promoter Score was +42 for the onsite survey RVIA performed, and a +20 for the post-show survey. About 60 percent of dealers surveyed believe RVX was better than prior shows, according to RVIA. PHOTOS COURTESY OF RVIA

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