July '19

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18 • RV PRO • July 2019 rv-pro.com O R I G I N A L E Q U I P M E N T to solve a problem for the OEM with our product lines." It's a reason Aqua-Hot is such a good fit with Airxcel, according to Harter. "We walk in and ask what prob- lems we can help them solve and how we can help with the design process up front," Harter says. "We're a committed partner. We're not in there pitching that we're going to be a dollar cheaper. We're pitching how we're going to make their product better." The role of Airxcel's divisions in the aftermarket is a bit more varied, with many simply selling replacement parts. However, Leach notes that each division works closely with all paths to after- market customers, including two-step distribution, online retailers and more. "We want the RVer's experience to be the best it can be through the sale of product, support of warranty or replace- ment items," Leach says. Klee, whose Suburban division sells in the aftermarket, says his personal goal is that anyone having a problem can get it resolved in less than 24 hours. Forwarding the Industry Not only do the various divisions of Airxcel want to be experts in their products and markets, but they want the people installing and repairing their products to be experts, too. Rutherford has been deeply involved with the RV Technical Institute and serves on its board. Additionally, its divi- sions do specific independent training for its dealers. Still, he says one of his top concerns with the industry is that increasing cus- tomer expectations are putting more pres- Suburban President Art Klee is pictured with cooktop units his division manufactures, along with furnaces and water heaters. Suburban recently introduced this stainless-steel cooktop featuring two 5,800-BTU sealed burners to its appliances line. Suburban says this new cooktop further enhances the next generation of Suburban offerings, including the addition of European-styled cooktops developed in partnership with Italian supplier CAN s.r.l.

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