July '19

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JULY SPECIAL SECTION 30 • RV PRO • July 2019 RV PRO: ALL IN THE FAMILY N ot everyone gets credit for inno- vating an entire industry, but the late Phillip Zaroor was not just anyone, according to those who knew him. In 1991, he created the company that would become Advanced PressurePro based on the idea of selling something that did not exist: An external, after- market system for managing vehicle tire pressure. Today, his widow, Rhita, who co-founded the business with her late husband, and five of the Zaroor's eight children, run that company. Vanessa Zaroor Hargrave, the com- pany's chief operating officer and chief marketing officer, was the first to join the family business in 2004. In 2013, she was joined by four of her siblings: Logistics Specialist Mar- gaux Zaroor Guzman, Commercial Account Manager Zachary Zaroor, Recreational Account Manager Nathalie Zaroor, and Jason Zaroor, who today is the company presi- dent and CEO. "The awesome part is that my family members aren't just in the RV industry – they are right here," Hargrave says. "Most people don't get to see their sibling completely nail a panel talk, or land their first huge sale, or receive acknowl- edgement as a leader in their industry, but I've had the chance to witness it over and over." Being part of an "exciting and ever-growing market" enticed Guzman to join the company, she says, adding, "Getting to hear our customers' stories of traveling (with) our system is one of my favorite things!" According to Zachary Zaroor, "The best part is knowing you all are working toward one goal together." His next favorite thing? "Learning small things about the industry," he says. "It's always cool when you get to learn a little more about how an industry works and are able to use that moving forward." For Nathalie Zaroor, "The most rewarding thing was seeing our father lead the way for so long. The year after he passed away, we were awarded the Supplier Performance Award at RVAA, (which was) validation we are carrying on his legacy successfully." Jason Zaroor's favorite thing is "getting to see everybody con- tinue to grow and evolve, just like our business and the RV market itself. When we introduced the first RV TPMS the world had ever seen back in 1994, our youngest siblings (Nathalie and Zachary) were only 6 years old! Twenty-five years later, we all have our own families, yet PressurePro remains at the center of our lives. It sounds corny, but the reward is really in the journey. We have five siblings, plus mom, who show up for work every day, pulling on the same metaphorical rope, and we still actually like each other (at least most of the time)." Rhita Zaroor, whose official title is founder and chairman of the board, but who is known around the office as "The Queen Bee", says, "My experience with the RV industry has always been one of respect and amazement. A huge percentage of people within the industry are easy to work with, easy to communicate with, and just genuinely nice." And what's it like to work with multiple family members? "It depends on the day!" says Jason Zaroor, for whom super- vising comes with his title as CEO, adding that each of his siblings "really brings their own unique skills and expertise to the table. I learn from every one of them, and I hope they learn from me, too." Rhita Zaroor jokes, "Luckily, by virtue of my age and the fact that I'm their mother, I like to think that no one needs to super- vise me anymore." ADVANTAGE PRESSUREPRO THE ZAROOR FAMILY The Zaroor siblings work together in the company founded by their late father (top photo) and mother (second from right in group photo).

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