August '19

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28 THE SHOP AUGUST 2019 says Centerforce's Baty. "Customers in this market are looking for products that will optimize the performance of their vehicles and need to know specific details on their performance products that they are shop- ping for. Having a well-informed salesman who knows the advantages and disadvan- tages of the products will translate into an increase in performance clutch sales." EXEDY's Young echoes that advice. "Be familiar with the product you are trying to sell, and have a good under- standing of your customer's intended use for the vehicle," he advises. "The better (a shop's) understanding of these factors, the better the result for the customer, which will lead to more sales opportunities." Fi d a n z a's J e n k i n s r e c o m m e n d s approaching each project by examining what's best for the customer. "There are a great many choices out there when it comes to quality performance clutches and most shops have their favor- ites. Since most consumers end up replacing the clutch when the one in the car begins to fail, they are not usually thinking long- term performance strategy," he explains. "The shop owner should be looking out for the end-user. For instance, if they do not have a performance flywheel in the vehicle, now is the best time to suggest one. It is usually six to eight additional bolts in addition to replacing the clutch, and great gains in overall performance can be had by lightening up the rotating assembly." Like most good sales approaches, clutch Happier customers naturally lead to more sales opportunities. (Photo courtesy EXEDY Global- parts) Russell ProClassic II hose features a tough, lightweight, black nylon fiber outer braid with a CPE inner liner that incorporates a bonded multi-braid stainless wire to improve bend radius for tight areas. ProClassic II has a maximum pressure rating of 350 psi and is safe to use with fuel, oil, or antifreeze. To complement the assembly, use ProClassic black/silver and ProClassic II all-black anodized hose ends and adapter fittings; available from -4AN to -16AN. Contact Motor State Distributing for the complete line of Russell Performance products. Like Us On VISIT US AT 2019 SEMA SHOW BOOTH #21521 • 2019 PRI TRADESHOW BOOTH # 2525 800.772.2678 08-19_Russell_Half_Page.indd 1 6/18/19 3:17 PM

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