THE SHOP

Recognized Supplier Guide '19

Issue link: https://nbm.uberflip.com/i/1138873

Contents of this Issue

Navigation

Page 77 of 188

AUGUST 2019 THE SHOP 71 role in promoting and suggesting these products to customers. Don't just be reactive when people ask if these upgrades are possible. Instead, proac- tively suggest them as safety and comfort items that can give their old vehicles new excitement. If my experience is an indication, you'll be surprised at how quickly word will spread on these advancements, and more customers will want them. While the exterior of a vehicle may be the thing a customer notices first, it's what's inside that counts when it comes to enjoying the ride with high-tech, comfort and safety items that help build a lasting love affair with any vehicle. JOSH POULSON is the principal of Auto Additions in Columbus, O h i o , w h i c h wa s n a m e d Restyler of the Year, 2012-'13. Auto Additions offers a com- plete line of product upgrades, including 12-volt and appearance packages with a specific focus on the dealership seg- ment. Josh currently serves on the SEMA PRO council and was named 2015-'16 Person of the Year at the 2015 SEMA Show. Start by asking what are the hot interior accessories available on the newest, top-level trim models, and then determine how you can offer those same products for base models and older vehicles. Interior accessories almost always make sense as an add-on sale, such as floor liners with lift kits, or leather kits with wheels and tires. While the exterior of a vehicle may be the thing a customer notices first, it's what's inside that counts when it comes to enjoying the ride with high-tech, comfort and safety items that help build a lasting love affair with any vehicle. (Photos courtesy GloTrim Products) AUGUST 2019 THE SHOP 71

Articles in this issue

view archives of THE SHOP - Recognized Supplier Guide '19