Awards & Engraving

August '19

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16 a-e-mag.com • A&E AUGUST 2019 YOUR LASER AT WORK By Bob Hagel There are many materials frames are made of and they are available in many shapes. The traditional rectangular frame that is engrav- able can be made from wood, laserable metal, leatherette, and glass. We sell a lot of curved glass, which includes a frame, that we sand- carve. We also offer wood, leatherette, and metal frames in all the usual photo sizes. Photo frames can even be added to plaques in various sizes and can be person- alized with an engravable plate. These are common as an appreciation gift to kids' sports coaches. I focus on the setup and lasering of the common rectangular frame shape in this article. Much of this discussion can be applied to all the materials these frames typically come in from our industry sources. CUSTOMER FRAME PRODUCTS Before we begin, I feel it's important to touch on customer-supplied frames. Occa- sionally, we have a customer bring in a photo frame for engraving. Some are difficult to laser as they may not be flat enough, have raised areas preventing safe lasering, are too big for the laser bed, or are made from a material we aren't sure is laserable. Many shops don't risk engraving a customer's product regard- less of the material. If you do accept them, be sure you can laser it with a good result before agreeing to the job. LASER CONSIDERATIONS, SPECS Photo Orientation Your typical photo frames are made to accommodate a portrait (vertical) or land- scape (horizontal) orientation of the photo. Make sure you know the orientation that will be used for your frame before setting it up and lasering it. If we don't receive the photo that will be framed, I always make sure to send a proof for approval and make a note in the proof regarding the photo's orientation. P icture frames are popular gifts to personalize with marking or engraving. They are personalized for many purposes. Newborn babies bring great excitement to parents and grandparents — marking the event with the chosen name, date, weight, and height is common. Celebrating various events such as graduations, engagements, weddings, vacations, special birthdays and holidays, Mother's and Father's Day, as well as memorials to loved ones or employees are all events when people take pictures. There are many personal and business events to celebrate and remember with a photograph. How to Set Up and Laser Picture Frames Bob Hagel and his wife Dana own Eagle's Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organi- zations for more than a decade in the Southern California wine country. He can be reached at bob@eaglesmark.com. Vertical text looks best if it is center-aligned. Remember to find out if the photo will be landscape or portrait before you work on the setup. ALL IMAGES COURTESY BOB HAGEL

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