Awards & Engraving

August '19

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40 • A&E AUGUST 2019 For some people, flip-flops are an essen- tial accompaniment for their summer ward- robe. They can be the perfect summer wear for going to the beach or running to the supermarket, but with sublimation, they can be so much more. PROFITABLE What if flip-flops could be a money maker for you? When you think of flip- flops, you might think of a novelty item for your summer market, but when they are personalized, they can become great sellers depending on how you market them. One of the hottest designs for personal- ized flip-flops are monograms. Along with this great market, there are other niche markets such as the wedding industry, with brides and bridesmaids, or the bride and groom wearing them. You can sell them for quite a bit more money when adding names and the dates to them. For example, if the pair of flip-flops costs you $6 with ink and paper to produce, and you sell them for $20, that is a nice profit. But don't stop there. Think about how fun a kid's birthday party or summer vacation for the whole family would be with matching flip-flops. MARKETING Marketing ideas are all around us. Take the time to think of what the need is, and then help customers meet that need. There are so many opportunities for selling flip-flops. What about marketing them to a nail salon with the name of the salon on the flip-flops? They, in turn, sell them to people getting pedicures that don't want to mess up their beautifully painted toenails. What about catering halls, when people have danced SUBLIMATION BASICS AND BEYOND By Cheryl Kuchek Cheryl Kuchek is the owner of Just my Imagination DeZigns Inc. and has been active in the personalization industry for over 10 years. Cheryl has a passion for the industry and a love for helping people; she was the first to start a Facebook group to do just that. Sublimation for Beginners and Beyond is a resource to help those first starting out and those who are advanced. Cheryl can be reached at cheryl@just- Getting in a Flip-Flop State of Mind How to sublimate flip-flops Adding fun sayings to a pair of flip-flops is a great way to catch your customer's eye. ALL IMAGES COURTESY CHERYL KUCHEK F lip-flops rank up there with backyard barbeques, swimming pools, and outdoor concerts as a classic symbol of summer fun. Flip-flops are easy and accessible; with a simple slide of your foot, you're ready to go, no laces, buckles, or socks required. When the rest of life seems hectic and sometimes stressed with responsibilities, flip-flops evoke that feeling of being carefree. You'll want to have these essential tools when sublimating flip-flops.

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