Awards & Engraving

August '19

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44 • A&E AUGUST 2019 We limit ourselves, including the joy that we can bring to our lives and others, by staying within one thought process. 99U i s a n a n n u a l c o n f e r e n c e described by Adobe as "Ado- be's resource and event series to help cre- atives supercharge their work and make their ideas happen. Whether you're a designer, marketer, engineer, educator, artist, or CEO — if you approach your work creatively, 99U's goal is to help you build an incredible career." This year, I attended the May show in New York City at the Lincoln Center. My goal was to take notes and bring infor- mation and inspiration back that could be shared with my co-workers and used myself to continue to create top-level and ever-evolving thinking and output/work. Here are my top takeaways that I want to share with you. ONE: OPEN SPACE Boredom can be beautiful, and that open space is needed for ideation. This was taken from Kyle Webster's talk called "Oh, Beautiful Boredom." He spoke about allowing ourselves the time to be in line waiting and not on our phone mindlessly looking at social media or checking our email for the ten-millionth time that day. Give yourself a chance to notice the world around you, for your brain to compute things it sees. It also gives you a chance to be inspired and process information. The story of how the book "Please Say Please" came to exist is from Webster sitting at the park watching his kids on the playground. He heard a little voice behind him say, "Fish, I want fish." The mother/adult female handed the little girl a small bag of goldfish then the little girl abruptly ran off to go play with her bag of fish. That little demanding voice ticked away at his brain that evening. When he woke, the first thing he heard in his head was, "I want fish!" The response in his head while still in a sleepy state (not having checked his phone yet) was, "Please say please, and I'll grant any wish." This became the basis for his book. While every idea may not turn into a book, allow yourself to go for a walk without looking at your phone or to think about solving a problem. Letting your thoughts percolate may produce resolutions that can lead to amazing opportunities for your business. TWO: DEEP LISTENING Deep listening matters. "In real ways, we are invited each day to slow down and listen. But why listen at all? Because lis- tening stitches the world together. Because Jennifer Foy has over 15 years of experience using Adobe Photoshop. She has received a Master's degree in Design and Advertising from Syracuse Uni- versity and a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sara- sota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop and InDesign for colleges in Atlanta, Georgia and Louisville, Ken- tucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and ChromaLuxe brands. Jennifer can be reached by email at By Jennifer Foy TOP 7 TAKEAWAYS FROM THE ADOBE 99U CONFERENCE All attendees were given a booklet program for the conference. ALL IMAGES COURTESY JENNIFER FOY The main stage in Lincoln Center for the opening and closing talks.

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