Awards & Engraving

August '19

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A t a recent trade show, I met a home- based awards, promotional prod- ucts, and custom gift shop owner who expressed her frustration at having to constantly re-validate her business when- ever it applied for a loan, sought credit terms from suppliers, and/or tried to garner respect when courting a brick-and-mortar prospective client. Small Business Administration (SBA: studies have shown that nearly half of all U.S. businesses are home- based, and 96.5% of them had gross receipts less than $100,000, which may contribute to the way other companies and customers regard (or disregard) them. So, what can an aspiring business-owning mogul do to help grow a fledgling enterprise? Maybe it's time to get serious about "playing with the pros" and start acting like one. Vince DiCecco is a business training and development consultant and owner of the Acworth, Ga.-based business, Your Personal Business Trainer, Inc. He has been sculpting his sales, marketing and training techniques since 1979, and he has shared innovative and practical ideas in his seminars on business management excellence at past NBM Shows. He is available to small- to mid-sized companies striving for sustained growth and market dominance. Contact him via email at or visit his company website, By Vince DiCecco Do you have a home-based awards and engraving business? Get Serious, So Others Take You Seriously 74 • A&E AUGUST 2019

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