RV PRO

August '19

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36 • RV PRO • August 2019 rv-pro.com R V M A N U F A C T U R E R S S ince its inception in the summer of 2013, Grand Design RV's easy-to-tow, luxury Reflection fifth wheel brand has methodically climbed market data firm Statistical Surveys's leaderboard. Introduced on the heels of the company's extremely successful Solitude extended stay fifth wheel, Reflection enabled Grand Design's dealers to expand their reach into the high-volume, smaller fifth wheel market. The new brand's interior living space, residential eye appeal and unique layouts quickly raised expectations in the marketplace. Because Grand Design lumped its fifth wheel brands together for reporting purposes in the early going, Reflection didn't appear independently in Stat Survey's rankings until 2015, when it debuted in the Top 5. Reflection reached the No. 2 spot by 2018, surpassing the Keystone RV Cougar, the longtime runner-up. The climax to this steady effort occurred this past spring when Reflection cap- tured the No. 1 spot in the March tally, dethroning Keystone RV's Montana, which had held the top spot for two decades. To go from nowhere to the Top 5 in just five years is remark- able, especially in light of the herky-jerky, teeter-totter world of fifth wheels (see Figure 1 on page 38). Climbing the Ranks Grand Design's overall fifth wheel market share stood at nearly 14 percent at the end of 2018 and was at 15.8 percent by April, according to Stat Surveys. In that same vein, all fifth wheel registrations were down 8.8 percent through April, even Reflection Fuels Grand Design's Growth The RV manufacturer's mid-profile fifth wheel brand has helped catapult the company into the Top 5 fiver market in less than five years – and Grand Design plans to build on that momentum moving forward. By Steve Bibler From left to right: Reflection General Manager Micah Staley, President and CEO Don Clark and Momentum and Solitude General Manager Nate Goldenberg have been instrumental in spearheading Grand Design's growth in recent years. The Middlebury, Ind.-based company's overall fifth wheel market share stood at nearly 14 percent by the end of 2018. PHOTOS COURTESY OF GRAND DESIGN

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