Sign & Digital Graphics

August '19

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Page 64 of 88

ARCHITECTURAL AND ENVIRONMENTAL Built to Last Post-and-panel signs continue to expand on their potential 58 • August 2019 • S I G N & D I G I T A L G R A P H I C S Photo courtesy of Ornamental Post & Panel. P O S T - A N D - P A N E L S I G N A G E Andy Stonehouse is a freelance writer based in Greeley, Colorado. D espite the ongoing technological evolution of the sign business, there will always be a significant market for solid, high-visibility and weather-proof signage promoting businesses, offering guidance to pedestrians or simply serving as visual landmarks. Post-and-panel signs have also evolved over the years, with one- or two- sided displays anchored with fixed posts, all designed to withstand the elements and heighten customer brand recogni- tion, or serve as an identifier for proper- ties or businesses. A quick look around your community will reveal a huge potential market, with signs in place for banking, healthcare, education, parks and business parks, subdivisions and senior living facilities. Medical facilities, colleges and anyone looking for informational signage can also be a customer Their solid, durable and often uniform construction can also mean a lot of hands-

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