Awards & Engraving

September '19

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A wards and recognition businesses with standard engraving equip- ment might be missing out on an untapped market that requires only a modest additional investment. With stan- dard engraving equipment and materials from your existing material suppliers, you can create custom ADA signage that is a complement to the name badges, and engraved nameplates and directory strips that are the standard forays of the engraver into the signage market. With national sign franchises popping up on every corner and digital printers becoming more affordable, it seems that sign shops outnumber engraving shops in most towns across the U.S. However, the great misconception is that these sign companies can accommodate all types of signage. The reality is that sign companies are looking for engravers who have the tools and specialty knowledge to provide out- sourced ADA sign manufacturing. While there are a multitude of national wholesalers making ADA signs, there is a struggle in the signage world with long lead times and an inability to provide smaller scale custom ADA signs to local markets. Devel- oping strategic partnerships with sign com- panies can open up new relationships because while some of these businesses often do not offer personalization, promotional items, or recognition items, they are asked about them. 8 • A&E SEPTEMBER 2019 How to Create ADA Signage Don't miss out on this business-building opportunity Jennifer Anthony is the owner and general manager of Engrave-Tech & Graphics. She received her B.A. in English from the University of Texas- Austin and her M.B.A. from Bellevue University. Engrave-Tech & Graphics is a specialty manufacturer of wholesale and retail ADA-compliant signs, dimensional letters, and other custom interior architectural signs. Engrave-Tech is located in San Antonio, Texas, but services clients nationwide. By Jen Anthony An example of Routed Braille done by mechanical engraver. ALL IMAGES COURTESY DNALLOH DEFINED

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