Awards & Engraving

September '19

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54 a-e-mag.com • A&E SEPTEMBER 2019 T he school sports awards arena might be changing, but that doesn't mean it's gone, or even going away. While many schools cut budgets for their rec- ognition orders, they still have needs that must be met when it comes to their sports programs. Along with plaques and trophies, schools are also looking for apparel, fund- raising items, and even products to honor coaches, parents, officials, and more. And don't think for a second that the traditional award is dead. While the land- scape has changed, there's still a demand for tower trophies, plaques, and place medals. In order to score big in this market, awards retailers must think on their feet and main- tain a competitive edge. BRING IN THE SUBS Change is inevitable in virtually every industry, market, and trade, and the world of school sports awards is no exception. "School sports awards have changed dra- matically," states Mark Avenson, R.S. Owens. "Today the quality of the award takes second place to the budget. That makes plastic, resin, and other less-expen- sive awards much more popular." By Cassie Green Adapting to the changing world of school sports awards Slam-Dunk Your Sales Elementary sports programs tend to favor smaller trophies and awards as the younger audience is thrilled by them. IMAGE COURTESY MARCO AWARDS GROUP

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