THE SHOP

September '19

Issue link: https://nbm.uberflip.com/i/1151828

Contents of this Issue

Navigation

Page 32 of 72

26 THE SHOP SEPTEMBER 2019 M arch in Minnesota? It's much more than a reprieve from sub-zero temperatures. For the automobile enthusiast, it means clean roads and time to take in the latest styles and technology the industry has to offer. The Twin Cities Auto show is one of more than 70 new car shows across North America that attract millions of tire-kickers and potential buyers. In the past, concept cars were big draws at auto shows. Consumers today, however, seem more interested in what is available now that will enhance their driving experi- ence. With the auto industry expecting to see more change in the next two years than it has seen in the last 50, there's no shortage of innovation and new technology in new production vehicles across several brands. For aftermarket restylers, these changes can bring great opportunities for those wanting to align themselves with dealerships and consumers looking for something dif- ferent than the same vehicles found on the same-looking show floors all across town. Accessorizing auto show vehicles attracts a broad range of buyers, from young adults to senior citizens to auto enthusiasts to mainstream consumers. With the overall automotive accessories business now exceeding $43 billion in annual sales, put- SHOW 'EM WHAT YOU GOT ACCESSORIZING AUTO SHOW VEHICLES ATTRACTS A BROAD RANGE OF BUYERS. BY DINO PERFETTI Consumers visiting car shows are interested in ways to enhance their driving experience. Accessorizing auto show vehicles attracts a broad range of buyers, from young adults to senior citizens to auto enthusiasts to mainstream consumers. ting these products in front of consumers before or during their buying decisions is critical to the success of capturing a share in this exciting business. Coming into the second year of a new concept called The Custom Garage Pow- ered by Automotive Concepts at the 2019 Twin Cites Auto Show, we were chal- lenged with building on the success of last year's show. Although strength in numbers carries a lot of weight in most cases, we were

Articles in this issue

view archives of THE SHOP - September '19