September '19

For the Business of Apparel Decorating

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CONTENT 2 P R I N T W E A R S E P T E M B E R 2 0 1 9 ©2019 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Adver- tisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. V O L U M E 3 2 | S E P T E M B E R 2 0 1 9 | N U M B E R 1 2 F O R T H E B U S I N E S S O F A P P A R E L D E C O R A T I N G FEATURES COLUMNS DEPARTMENTS 6 BUSINESS WATCH Watching business 41 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 54 THE NBM SHOW See what's happen- ing at THE NBM SHOW in Denver. 58 THE LATEST Product reviews 60 THE MARKETPLACE Classified ads 61 DATEBOOK Mark your calendar 63 GET INFO SYSTEM Advertiser index 4 FIRST OFF September sweep 10 YOUR PERSONAL BUSINESS TRAINER Negotiate without losing your shirt 16 SOFTWARE TO SUBSTRATE One more superhero 22 STITCH SOLUTIONS Your front line 24 ERICH'S EMBELLISHMENTS The single life 28 PRESSING MATTERS Hack it 64 SHOP SNAPSHOT Always learning 30 KNOCK IT OUT OF THE PARK Get advice on upselling team sports apparel and accessories. 34 MAKE IT A TEAM EFFORT Aaron Blank discusses approaches for printing on athletic garments. 38 STYLE SHOWCASE: SPIRITWEAR Get a jump on back-to-school with these team and fan focused styles. 44 SPIRITED AWAY Laverne Gordon discusses ways to amplify your pitches and packages with diverse product offerings and plenty of bling. 47 CONSIDER REVERSE APPLIQUÉ Try this technique from Alice Wolf for a unique look on your embroidery jobs. 51 DIGITAL UPGRADE Find out how adding digital printing technology to your lineup can open new doors. 30 47 58 ON OUR COVER Our thanks to Champion for the use of their image highlighting stylish athletic options. For more sporty and supporting looks, turn to page 38. The people that make up your front line, whether they are your embroiderers, customer service reps, or part-time staffers working on the retail floor need to know how to handle situations that involve a potential problem. J E N N I F E R C OX from Stitch Solutions, page 22 38

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