September '19

For the Business of Apparel Decorating

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Page 48 of 70

W hen you think of sportswear, what comes to mind? A boxy T with col- legiate font? A sports ball or a mas- cot? If so, you are leaving money on the table. Long gone are those days. Sportswear apparel has evolved, and tradi- tional screen printing is no longer your only option. Medias such as heat transfer vinyl (which has many variations: flock, glitter, metallic), rhinestones, or a mixture of both, sublimation, D2, and digital prints are also options. Most of these processes can be com- bined to enhance your apparel and value. Let's go on a sportswear production journey from concept to design, production, and the end user. First, keep in mind, the end user can be an individual, group, or organization. Also, in-house production provides you the flexibility to customize and personalize your designs/products to take them to the next lev- el. It's amazing how the simple act of adding a name or number to make a product unique can excite customers. The reality is not every- one does this. Perhaps they don't want to or lack the ability. In the end, sometimes small things are not so small after all. CONCEPT An idea is born. It may be a product or design you want to pitch to a potential customer, or a request brought to you. 4 4 P R I N T W E A R S E P T E M B E R 2 0 1 9 The sports and spirit markets are big fans of bling. (All images courtesy the author) request brought to you. SPORT AND SPIRITWEAR CREATION L A V E R N E G O R D O N

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