Printwear

September '19

For the Business of Apparel Decorating

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C ustomers love bling, and rhinestones are a great way of achieving that as they have a high perceived value. When utilizing rhinestones, having a variety of stock rhinestone fonts and designs in your arsenal are a must to minimize your design time and increase pro- ductivity. Another wonderful thing about rhinestones is that they can be used for more than just apparel. A few examples are car decals, totes, water bottles, glassware, and footwear. When designing with bling, keep in mind that the entire design does not have to consist of rhinestones. They can be used as accents to enhance an existing design, such as outlining or changing an element in the design or add- ing rhinestones to create a mixed media item. Do not be afraid to think outside the box and experiment. 2 0 1 9 S E P T E M B E R P R I N T W E A R 4 5 DESIGN Will it be a stock design, or will the custom- er supply the graphics? This is where having your core graphics come in handy. Your color selection is important when creating a design. There truly is no right or wrong, just what is visually pleasing to you and the customer. Contrasting colors of media to the substrate tends to achieve maximum impact, however, tonal colors are just as nice depending on the style you are trying to achieve. You always want to engage your customer as much as possible during the designing phase. This makes them vested in the process and usually minimizes the approval time. Mockups are a professional way of presenting the final design on the substrate to the customer. A mockup fea- ture is built into most software and usually allows you to import the actual substrates and colors from the manufacturer as well as give your designs the simulated look of glit- ter and rhinestones to give the customer a true visual of the finished product. DESIGN Will it be a stock design, or will the custom It's amazing how the simple act of adding a name or number to make a product unique can excite customers. Below: Engage customers during the design process.

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