September '19

For the Business of Apparel Decorating

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4 6 P R I N T W E A R S E P T E M B E R 2 0 1 9 PRODUCTION Production can be completely or partial- ly outsourced (finished items or transfers) or done in-house. Your equipment and skill level will determine how you proceed. There are pros and cons to having in- house production. For some, a con might be the upfront cost of investing in equip- ment, inventory, and training. A pro would be the flexibility to produce on demand and not have stringent quantities as well as the ability to produce one offs or demos. One of the biggest benefits for us is being able to fix or make an additional transfer in the event that something goes wrong. Unfor- tunately, something always goes wrong at the most inopportune time. We prefer the convenience and flexibility of being able to produce on demand. For us, the pros out- weigh the cons. END USER The final step is distributing the merchan- dise to your customer. A complicated and costly website is not required to achieve this. There are lots of solutions available from free to paid services, but a social media pres- ence and portfolio are vital to the success of your business in this digital age. Taking pictures of every order prior to leaving your establishment is a great way of building your portfolio. When posting on social media platforms be sure to include customer testimonials which give potential clients insight to your business credibility and services. Now that we have reached the end of the journey, we hope you have broadened your concept of sportswear. To us, it means spirit paraphernalia because it is a multi-faceted industry with unlimited opportunity and profitability. So, go forth, be creative and productive! PW Laverne Gordon is the owner of A Craft- er's Haven, a boutique company specializing in custom and personalized apparel, gifts and novelty items for all occasions. She has been in the apparel industry for over 7 years. Her extensive experience, knowledge and innovation in the industry has made her a sought-after consultant for trade shows, training workshops and webinars. She also consults with business owners, providing real world experiences, to help start, grow and expand their business. Contact Laverne at The sports market means more than just apparel. Add sparkle and offer multiple goods to maximize profits. Left: If you don't have the resources to create a particular method on your own, outsourcing is always an option. Above: Mock-ups are always a good idea when pitching to customers. SPIRITWEAR& SPIRITWEAR& SPIRITWEAR RHINESTONES RHINESTONES

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