September '19

For the Business of Apparel Decorating

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2 0 1 9 S E P T E M B E R P R I N T W E A R 5 1 D igital technology is a continually evolving sphere that affects virtu- ally all industries in today's world. Whether it's telecommunications and healthcare or entertainment sectors like music and movies, it's some- thing that almost everyone has to contend with. In the decoration market, digital printing technology is a component that even if your shop hasn't adopted it, you're probably aware of its prominence. Print- wear chats with a few industry experts on how digital printing technology like direct- to-garment and direct-to-substrate printing can boost your bottom line, and how to merge the modern with the traditional. OPERATOR FRIENDLY Bringing on another decoration meth- od or technology in a shop might seem like a chore, but sources contend that in recent years, direct-to-garment and direct-to-substrate printing continues to become more user-friendly. "The technology has advanced consider- ably in many respects, from production time to personalization to image qual- ity, thus making these machines more capable," notes Jessica Makrinos, Ink- cups. Alongside increased automation features, she adds that user interfaces are "easier to operate than ever before." Maintenance, one of the most signifi- cant and often time-consuming tasks in any shop, is one major upside to digital machines. "With older machines, a user had to be really vigilant in manually keep- ing up with her maintenance schedules or run an increased risk of the machine malfunctioning or a print head clogging," says Jazmin Casing, AnaJet. Thankfully, today's direct-to-garment printers from many manufacturers feature built-in components to help a producer stay on schedule with routine upkeep. For tasks like head cleaning and white ink agita- Digital UPGRADE BRIDGING THE GAP BETWEEN DIGITAL AND TRADITIONAL PRINTING M I K E C L A R K The high-quality images and fast turnaround with digital printing technology means shops can charge a premi- um price for their services. (Image courtesy Epson)

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