September '19

For the Business of Apparel Decorating

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Page 57 of 70

2 0 1 9 S E P T E M B E R P R I N T W E A R 5 3 And while a shop doesn't need to bring digital printing into its arsenal, parties suggest assessing how and if it fits their business model is worth the time. "It opens up potential markets, and aug- ments existing markets," suggests Geoff Baxter, Kornit. To not offer digital print- ing will potentially, to at least some ex- tent, inhibit the growth of a business, he adds. Overall, the key reasons shops will want to consider adding the services in- clude: • Color options: In an industry where customers might traditionally be used to one-to-two-color graphics for their goods, digital printing offers a vast ar- ray of colors and highly detailed art- work. "Digital printing allows com- panies to achieve full-color images, including photographs which have become increasingly more popular in this era of personalization," states Makrinos. This means everything from the family dog to a group photo from a recent bachelorette party can be added to apparel or hard goods with these technologies. continued on page 62 Even if a shop hasn't adopted digital technology yet, there's a good chance they are aware of methods like direct-to-garment printing. (Image courtesy AnaJet) Printing on hard goods will enable a shop to use non-apparel items as add-ons to existing orders. (Image courtesy Inkcups) Thanks to recent advances, user interfaces on many modern direct-to-garment printers are comprehensive and easy to use. (Image courtesy Kornit) Many newer models of direct-to-garment printers also offer automated features to im- prove job pricing and maintenance tasks. (Image courtesy Epson)

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