Printwear

September '19

For the Business of Apparel Decorating

Issue link: https://nbm.uberflip.com/i/1158218

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4 P R I N T W E A R S E P T E M B E R 2 0 1 9 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL smarshall@nbm.com EXECUTIVE EDITOR CARLY HOLLMAN chollman@nbm.com ASSOCIATE EDITOR MICHAEL CLARK mclark@nbm.com DIGITAL CONTENT EDITOR ALEXANDRIA BRUCE abruce@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNER DAYNE PILLOW dpillow@nbm.com ADVERTISING ACCOUNT EXECUTIVE DESIREE DELFRARI ddelfrari@nbm.com SALES SUPPORT JENNIFER ALGER jalger@nbm.com EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS DAN KANE MARK BAGLEY VICE PRESIDENT, NBM EVENTS SUE HUEG, CEM, CMP susan@nbm.com SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO kditallo@nbm.com EVENT SERVICES MANAGER JACKIE RAMSIER jramsier@nbm.com EVENT SERVICES COORDINATORS JANET CAIN jcain@nbm.com JOIE MARTIN jmartin@nbm.com EXHIBITOR TRAINING COORDINATOR ANTOINETTE VERNON avernon@nbm.com PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA VICE PRESIDENT / MEDIA & DEVELOPMENT JOHN BENNETT DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO ROBERT H. WIEBER, JR. First Off C a r l y H o l l m a n QUICKLESSONS FROM THIS ISSUE WEBEXCLUSIVES WWW.PRINTWEARMAG.COM Watch this video for advice on pre-printed heat transfers: http://printwear.ly/preprinted Get the answers to some of screen printing's biggest questions: http://printwear.ly/5sp See how one study found surprising trends in apparel purchasing: http://printwear.ly/genzstudy Find out why a textile plant in South Carolina closed its doors after 50 years: http://printwear.ly/orangeburg With the timely capabilities of direct-to-garment and even dye-sublimation printing, printers have the ability to fulfill small, highly customized orders with virtually unlimited colors. ( PAGE 48 ) T emperatures are dropping and school spirit is amping up! Luckily, Printwear has you covered on all things decorat- ing for teams and fans alike. Make sure you check out the following for winning insight: September Sweep • Knock it Out of the Park (page 30) • Make it a Team Effort (page 34) • Style Showcase: Spiritwear (page 38) • Spirited Away (page 44) Negotiations are a subset of selling. All negotiations are a form of selling, but not all selling efforts should involve negotia- tion. ( PAGE 10 ) For large items, side tables can take the majority of your garment while the small area or extremity that you are printing sits on the heat press. ( PAGE 28 )

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