September '19

For the Business of Apparel Decorating

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4 P R I N T W E A R S E P T E M B E R 2 0 1 9 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL EXECUTIVE EDITOR CARLY HOLLMAN ASSOCIATE EDITOR MICHAEL CLARK DIGITAL CONTENT EDITOR ALEXANDRIA BRUCE ART DIRECTOR ERIK WOGEN GRAPHIC DESIGNER DAYNE PILLOW ADVERTISING ACCOUNT EXECUTIVE DESIREE DELFRARI SALES SUPPORT JENNIFER ALGER EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS DAN KANE MARK BAGLEY VICE PRESIDENT, NBM EVENTS SUE HUEG, CEM, CMP SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO EVENT SERVICES MANAGER JACKIE RAMSIER EVENT SERVICES COORDINATORS JANET CAIN JOIE MARTIN EXHIBITOR TRAINING COORDINATOR ANTOINETTE VERNON PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA VICE PRESIDENT / MEDIA & DEVELOPMENT JOHN BENNETT DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO ROBERT H. WIEBER, JR. First Off C a r l y H o l l m a n QUICKLESSONS FROM THIS ISSUE WEBEXCLUSIVES WWW.PRINTWEARMAG.COM Watch this video for advice on pre-printed heat transfers: Get the answers to some of screen printing's biggest questions: See how one study found surprising trends in apparel purchasing: Find out why a textile plant in South Carolina closed its doors after 50 years: With the timely capabilities of direct-to-garment and even dye-sublimation printing, printers have the ability to fulfill small, highly customized orders with virtually unlimited colors. ( PAGE 48 ) T emperatures are dropping and school spirit is amping up! Luckily, Printwear has you covered on all things decorat- ing for teams and fans alike. Make sure you check out the following for winning insight: September Sweep • Knock it Out of the Park (page 30) • Make it a Team Effort (page 34) • Style Showcase: Spiritwear (page 38) • Spirited Away (page 44) Negotiations are a subset of selling. All negotiations are a form of selling, but not all selling efforts should involve negotia- tion. ( PAGE 10 ) For large items, side tables can take the majority of your garment while the small area or extremity that you are printing sits on the heat press. ( PAGE 28 )

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