Sign & Digital Graphics

September '19

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20 • September 2019 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL A n awning has a dual purpose for a business—it provides the obvious of sun, snow and rain protection, but it also can be a great place for signage or the visual brand of a storefront. "Putting your sign on the awning can be a very tasteful way to advertise your business as well as save you money," says Peter Douglas, senior sales manager for the awning sector at Cooley Group in Pawtucket, Rhode Island. "Because the awning is a struc- ture itself, you only need to add the graphics, which will save you money over making a separate sign." About half of awnings are used for signage, typically with the company name, logo or street or building number on the canopy, or shade structure, and half as architectural or protective features on buildings. "Awnings can make a building. They dress up what in some cases are old or rundown buildings or accentuate the architecture," Douglas says. "Awnings can set the tone of the business before you even get inside. They finish the look of the building from an aesthetic standpoint." Shelley Widhalm is a freelance writer and editor and founder of Shell's Ink Services, a writing and editing service based in Loveland, Colorado. She has more than 15 years of experience in communications and holds a master's degree in English from Colorado State University. She can be reached at or shellsinkservices@ Awnings offer signage, weather protection benefits B Y S H E L L E Y W I D H A L M Creating Awnings MATERIALS FOR An awning made with Herculite Natura featuring graphics for Provence Restaurant & Wine Bar. Image courtesy of Herculite Products.

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