Sign & Digital Graphics

September '19

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Page 38 of 87

DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS T here are plenty of ways to save money when printing banners, including picking the right material for the job and budget, having artwork that is ready to go and increasing the quantity on small jobs. Geoffrey Duncan, director of sales and marketing for Radius Display Products in Dallas, says that his shop has been printing banners for 42 years. The company does silk screening, dye- sublimation printing and heat transfer printing all in-house. "We don't print on vinyl in-house but are looking to add that to our lineup," he says. Instead, the company focuses on fabric printing. "We were the first company to print a photographic image back in 1976. That is our claim to fame," he says. Radius' focus has always been on fabric because "we felt that vinyl was the inex- pensive option. It still is relatively inex- pensive, but we felt it wasn't always the best medium for most or every client." He points out that vinyl does hold up better to the elements and is not sub- ject to deterioration as much as fabric would be, but there are some inherent problems with vinyl. It tends to fade a Increasing margins on a popular product B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a writer based in Denver and has been covering the signage and graphics industry since 2014. S I G N & D I G I T A L G R A P H I C S • September 2019 • 33 Banners Printing Fabric Images courtesy of Top Value Fabrics.

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