Sign & Digital Graphics

September '19

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34 • September 2019 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS bit faster and will begin to crack over time. It is easy to clean because you can just wipe off any dirt or grime from the banner. The grommets on vinyl banners tend to tear out in a windy situation, he adds, but fabric banners are more flexible and move with the wind. In the past five years, the printing industry has moved toward machines that can print directly onto fabric, cutting out the traditional two-stage process used in dye-sublimation printing that includes printing the image on transfer paper first and then using heat and pressure to set the image into the material. That takes a lot more labor, he says. "The benefit is you get richer colors and super-high-resolution photographic images, and the blacks are really rich, a deep true black." Printing direct can save a printing company 40-50% because it takes less labor and the shop doesn't have to invest in transfer paper. "We were never happy with the quality when it was a new technology back five years ago," Duncan says. "In the last two years, they have made good advances technologically." He recommends that print shops know what they are print- ing first and then figure out the right printing method based on the end use. If the shop is printing a photographic image or something with very vibrant colors, he says they should pay the extra money and use the two-stage dye-sublimation pro- cess. If a client is printing spot colors or simple colors with no This was a request from the Civic Center in New Braunfels, Texas. Their facility has a large open atrium space that looked a bit cold and uninviting. Image courtesy of Radius Display Products. Image courtesy of Radius Display Products.

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