Sign & Digital Graphics

September '19

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S I G N & D I G I T A L G R A P H I C S • September 2019 • 35 gradients, "don't spend the money on it. Ask about digital printing or direct-to-fabric printing to save money." With simple images, it is hard to tell the difference between the direct-to-fabric prints and transfer prints, he says, so a client might as well save the money. Another way to save money is to not print the entire banner. If the graphic has a lot of negative space in it, the print shop can just dye sub print the logo portion or use an appliqué on stock colors of vinyl or fabric to save money. A lot of companies charge setup or art charges, so if a client can produce their own artwork to present to the printer, it will save them money. "Don't wait until the last minute. You will incur rush charges or additional fees, increased shipping for things that have to ship overnight or are delayed," Duncan says. Many print shops give quantity breaks, so it may even be cheaper to print six banners than it is to print three, so that's another way to save money, he adds. The Material Mike Compton, print media product marketing manager for Top Value Fabrics, says that his company is always devising new print- able fabrics for the banner printing industry and recently introduced four new ones. Its Deko-Tex 7188FL banner fabric is strictly for heat transfer dye sublimation but other new offerings are coated for direct-to-fabric prints. "When you print direct with direct disperse as opposed to dye sub, you are saving time and money by not using transfer paper," he says. Image courtesy of Radius Display Products. GF 4020 Nirvana Purity is the indus- try's newest printable soft signage fabric with a pig- ment coated white-back for complete opac- ity. Image cour- tesy of Fisher Textiles.

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