Sign & Digital Graphics

September '19

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S I G N & D I G I T A L G R A P H I C S • September 2019 • 37 on the fabric side. Compton points out that most block out fabrics are backed with a black backing. It is a very sturdy fabric that doesn't curl on the edges. Top Value Fabrics also works with customers if they want a specific type of fabric that isn't already in production. "We have the ability to work with our manufacturing partners who basi- cally develop fabrics with us to meet our specifications," Compton says. All of the new fabrics work well for short-term banners. Print shops should work closely with their fabric vendors because they are the experts, he says. "We'll present them with one to two of the best products that fit their needs and work with them through testing and profiling and all the appropriate things to make sure the fabric will work exactly as they want it to," Compton adds. Scott Fisher, president of Fisher Textiles, says that it is absolutely possible to produce a nice banner at a reasonable price, quickly. His company makes a cou- ple of fabrics that are perfect for banners. Nirvana is a coated, opaque, knit fabric. "Because it is opaque, the print will look more vibrant and you won't get show through to the back side of the ban- ner, so there is no need to put another piece of fabric on the back to limit images coming through the back," he says. Also, because the fabric is coated, a print shop can cold cut it and it won't unravel or need further sewing around the edges, which is a big time and money saver. Fisher Textiles introduced a new knit fabric this summer, Nirvana Purity, that is white on the back instead of black and will act just as the Nirvana fabric when it comes to cold cutting it. Many customers find the black back- ing off-putting, Fisher says, especially when a banner is freestanding in a ban- ner stand. The company will introduce a white banner fabric with a satin face this summer. "Most banners have a matte finish but there is a desire to make banners with a shinier satin finish," he says. These products are still higher end Increase your share of the banner market: products than vinyl banners so they will cost a bit more but "you are going to get a more professional aesthetic to the ban- ner than a traditional PVC banner prod- uct would give you," Fisher says. But even though these products are higher end, the price of fabrics have come down. And because the fabrics are coated, they can be cut easily with no additional finishing around the edges, which also makes them more cost effective. Another cost saver is that print shops can purchase banner material in specific widths. Many customers, for instance, will purchase 126-inch material but will ask Fisher Textiles to cut it into four, 30" rolls, because they want to print banners that width. Then all they have to do is cut the top and bottom of the banner after printing. "That is a huge time saver," he says. SDG Image courtesy of Top Value Fabrics. With some creative framework, you can use fabric banners to mimic grass huts, boats, aquar- iums, theatres and more. Images courtesy of Radius Display Products.

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