Sign & Digital Graphics

September '19

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S I G N & D I G I T A L G R A P H I C S • September 2019 • 45 I n general, printed fabrics all have the same visual appearance. Either draped or stretched, fabrics are soft, luxurious- looking and incorporate the sense of touch, compared to their predecessors: paper, boards and vinyl. Fabric is light- weight and easy to ship which is especially cost effective for changing out graphics while keeping existing hardware. Over the past 15 years, the trade show, retail and event industries have seen a surge in fabric usage due to emerging applica- tions, demand and cost savings. Fabric suppliers have more than tripled during this same timeframe and the fabric media offerings are constantly growing. This continuous development is driven by the quest for the latest and greatest, because things don't stay the same in this industry for long. Trade show booths are incorporating Silicone Edge Graphics (SEG) and hanging tension fabric signs now more than ever. Pop-up displays and backdrops which are not new to the industry are a great solu- tion for temporary, easy to install signage that makes a big impact. Table throws and banner stands can transform a small space and give a clean presence. In retail, hang- ing banners and banner stands have been a constant for years and SEG is becom- ing more popular for in-store signage and window graphics. Outdoor events rely heavily on flags, canopy tents and street pole banners to generate branding and wayfinding for concerts, festivals and sporting events. More recently, printed fencing fabrics have emerged as crowd control barriers, or as stadium runners inside arenas, or to camouflage construc- tion zones. Step and repeat banners are essential for red carpet events and sports media press conferences. With all the options for fabric appli- cations, finding the right fabric for a job can be a daunting task because there are so many fabric media choices available in the industry and there is not one cookie cutter fabric solution for every job. When choosing a fabric, the most impor- tant factors to consider are the specifica- tions required by the job itself. Does the fabric need to be wrinkle resistant? Are Sharon Roland is the Advertising & PR Manager at Fisher Textiles. Sharon has been with Fisher Textiles since 2004 and has enjoyed witnessing the evolution of printable fabric firsthand. The company's fabric offering has grown from 50 printable fabrics to over 150 fabrics since 2004.

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