Sign & Digital Graphics

September '19

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Page 53 of 87

48 • September 2019 • S I G N & D I G I T A L G R A P H I C S TEXTILE D igital textile printing is a hot topic among print service pro- viders (PSPs) these days, and for all kinds of reasons. Chief among them: digitally printed textiles are trendy, flexible, and profitable. In addition, increased com- petition means that PSPs are seeking to provide a variety of customized solu- tions and a "one-stop shop" experience. Finally, many shops are looking for ways to respond to consumer requests for eco- conscious or greener solutions. Industry analysts have been follow- ing the rapid growth in the digital textile market and are predicting it will con- tinue. Allied Market Research projects that worldwide, the digital textile market will reach $3.943 billion in 2022, with a compound annual growth rate of 17.9% from 2016 to 2022. (see page 53) While Europe has the lead in the market, the U.S. is catching up. All of these factors mean the digital textile market is heating up. Whether you are thinking about branching out into customized T-shirts and bags, or soft signage and event graphics, there are plenty of printer options—at a range of price points—to consider. Try Before You Buy Most shops that are considering entering the digital textile market are interested in offering textile products that complement what they are already doing. For example, a PSP with digital textile capability can offer their restau- rant clients not only vinyl signage, but also customized drapes and tablecloths. Margins on textile products are typi- cally very attractive, often making a "try What to look for in a digital textile printer B Y G I N N Y M U M M Ginny Mumm is a freelance con- sultant for Irvine, California-based Roland DGA Corporation, a leading provider of large-format printers and printer/cutters, vinyl cutters, photo impact printers, rotary engravers, and other advanced digital devices. Image courtesy of Roland DGA Image courtesy of Roland DGA FOR THE Getting Equipped Textile Market

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