Sign & Digital Graphics

September '19

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S I G N & D I G I T A L G R A P H I C S • September 2019 • 49 before you buy" option workable. As Lily Hunter, product manager for textiles and consumable supplies for Roland DGA says, "With textiles, it's not as much of a race to the bottom on pricing as it is with some other products." Soft signage, for example can be priced in the range of $12-$18 per square foot. One way to test the waters is to out- source your textile printing until you have enough demand built up among your clients to justify investing in your own digital textile printing equipment. "With existing clients that trust you and your advice, you are in a great All the graphics in this exhibit were digitally printed on textiles, including the carpeting. Photo courtesy of Just Vision It. position to show them new textile products that will help them mar- ket their businesses," said Hunter. "Show them printed textile samples and ask them what they think. Because these products have a different look and feel, offering them can really set your shop apart from the competition." When you are ready to invest, there are several different types of printers to consider. Which one you choose will depend a lot on what products you are aiming to offer, the expected durability of those products, and the quantity of each product you'll need at one time. UV printers can print directly on a wide range of substrates, including vegan leather. Photos courtesy of Top Value Fabrics.

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