Sign & Digital Graphics

September '19

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WRAPS DIGITAL GRAPHICS Rough Spot Working with films created specifically for hard-to-stick surfaces B Y A N D Y S T O N E H O U S E Andy Stonehouse is a free- lance writer based in Greeley, Colorado. 54 • September 2019 • S I G N & D I G I T A L G R A P H I C S Wrapped by Digital Precision. Image courtesy of Arlon. IN A F rom brick walls to the concrete walls of parking structures and new con- struction projects, there's no shortage of surfaces that seem like they'd be impos- sible hosts for long-term vinyl signage. Luckily, ever-improving substrate technology has produced a series of printable rough-surface vinyl products that offer years and years of virtually weatherproof advertising and informa- tional signage for your clients. Installation, as you might guess, can still be a challenge, and the experts we spoke with say that a consultative approach with product providers and some careful site preparation can help make the job a little easier, and produce longer-lasting results. Tammi Bui, product manager, and Louie Calma, technical sales specialist with Arlon Graphics, LLC, in Placentia, California, say that the secret to great rough-surface jobs is planning – lots and lots of planning. "We like to work with clients so they have realistic expectations for their proj- Decorative graphicson an outdoor con- crete wall at a dog park in Los Angeles.

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