Sign & Digital Graphics

September '19

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Page 67 of 87

SPECIALTY IMAGING DIGITAL GRAPHICS S pecialty media such as textured interior films can enhance a retail space or business allowing users to apply them to available wall spaces for advertising and promotions. These films can also add depth and visual appeal for interior decorating applications. With textured interior films, surfaces such as concrete and brick walls, structural pillars, stucco and tile can serve as an ideal canvas for branding. These films are flexible and can be molded to surfaces to create crisp, photographic quality images that really pop. This unique product category preserves the look and feel of the existing surface while providing a better than painted appearance. In addition, parking garages, retaining walls, walkways, and other areas not typically considered inviting can be transformed into areas of beautification as well as ideal branding opportunities for clients. With textured surface film solutions, shops will quickly see that people cannot help but stop admire and want to touch and feel this exciting visual medium. In this article, S&DG talks to some of the experts in this area about current product options available, top uses for these unique films, installation do's and don'ts as well as some ways for shops to best promote these unique branding vehicles to poten- tial clients. Do You Feel Like We Do? Textured films add style, visual appeal to any environment B Y B I L L S C H I F F N E R Bill Schiffner is a freelance writer/edi- tor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolv- ing digital imaging technologies includ- ing wide-format printing and newer electronic digital signage. He was the editor for a number of imaging publications and web- sites. He can be reached at 62 • September 2019 • S I G N & D I G I T A L G R A P H I C S Robert Rundle of Nekoosa/Catalina Graphic Films notes that the compa- ny's VinylEFX line offers over 30 dif- ferent colors/patterns and adhesive combinations. Images courtesy of Nekoosa/Catalina Graphic Films.

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