Sign & Digital Graphics

September '19

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66 • September 2019 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS that shop owner wants to do to stand out from the competition and go after something that he or she is comfortable with. We've seen people who've taken some of these textured films and cre- ated niche specialty areas, like electronics and luxury suites, for example. They're watching the trends that are emerging and fig- uring out how they can pair them with these materials," she says. "At the end of the day, it's really about finding something that's in their comfort zone and that they're passionate about. If shops use that as a compass, they'll find opportunities to create unique and exciting experiences," Johnson concludes. More Imagination from Mactac Another major player in this area is Mactac based in Stow, Ohio. The company makes a number of products in this cat- egory including IMAGin DecoMural and IMAGin DecoFresco for the wall decor market. DecoMural DM032 and DecoFresco DF052 are adhesive solutions specially designed for installation on smooth interior walls and can be digitally printed with UV, latex or solvent technologies. Both products provide the look of commercial wallpaper or decor wallcoverings and can be used in applications including accent walls, wall murals, replicated canvas prints on boards and general or upscale signage. DecoMural DM032 and DecoFresco DF052 are said to be made easy to install because of a robust facestock and aggres- sive adhesive. These products offer an alternative to wallpaper, without the difficult water-activated installation often associ- ated with it. Tammi Johnson says 3M's Décor Overlaminate 8600 Series is a fan- tastic opportunity to add texture and depth to printed graphics and can take projects to the next level. Image courtesy of 3M. "DecoMural and DecoFresco offers a range unique finishes that can be used on almost any smooth wall," says the company "Both products offer a deep texture which provides wallpaper or textured aesthetics, coupled with the convenience of digital printing capabilities." DecoMural DM032 is said to be ideal for providing a long- term textured permanent wall mural to any smooth wall and is also inkjet printable with a medium texture and feel, allowing for a clean, rich-looking graphic. DecoFresco DF052 is an embossed PVC with an organic brushstroke texture and a robust removable adhesive. Its 90# liner makes it easily printable on almost any inkjet printer, while providing a unique finish to any decor application. Photo Tex Sticks to it Another specialty media that is 100% polyester fabric for the temporary graphics market is available from the Youngstown, Ohio-based Photo Tex Group. The company manufacturers an adhesive-backed printable fabric material that's said to be easily removed. "Temporary graphics have transformed over the past few years into home décor with custom graphics, murals," says Walter Gierlach Jr., owner of Photo Tex Group. "We are also continue to see the growth of photography and fine arts sector using material such as our Photo Tex fabric in art and museum displays. With the constant upgrade of printers and our media, shops can print a beautiful images and display them in public arenas or museums and safely remove the material by them- selves." Photo Tex self-adhesive is said to be simple to apply and remove. Its capabilities to handle any temperature change along with handling all the latest low and no VOC paints makes it one of the leading indoor wall murals or wallpaper used in the world. "Photo Tex also does not have a life expectancy when it comes to when it has to be removed. As for outdoors, the Photo Tex Original version is used on the windows for short-term use." Gierlach notes that the company offers two types of coating to handle any inkjet printer and trending over the past few years has been the Newer Opaque/Block Out version that hides the overlap when paneling/wallpaper. "There has been a huge increase of use with Latex and UV inks. Shops are utilizing our products for event graphics, special sales promotions, short term-wraps and trade show graphics," Gierlach says. He adds that clients like the fact that it's so easy to work with. "I love this product, you don't need to be a professional installer to get terrific results," reports Shawn Fogle, vice presi- dent, display and graphics at Swift Print Communications, St. Louis, Missouri. "Photo Tex is one of my favorite products because it's an easy to remove wall fabric which our customers love to buy and sell," adds Jackie Rivera at Grimco Inc., in their Lowell, Massachusetts office. SDG Images courtesy of Nekoosa/Catalina Graphic Films.

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