October '19

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50 THE SHOP OCTOBER 2019 OCTOBER 2019 Satisfied Customers p.58 Trust & Respect p.62 On Track with Racks p. 64 Products p.68 Wireless Charging p.74 EDITOR'S NOTE: This is the second in a two-part series examining opportunities for automotive shops in the burgeoning powersports market. Part I appeared in the September 2019 issue of THE SHOP. T hough ATV sales remain flat and side-by-sides (SXS) are not reaching exuberant double-digit growth in comparison to years prior, the segment is stable and sustainable, with a wave of new models invigorating the market. Coupled with substantial growth in the boating and personal watercraft (PWC) categories—as well as companies like Bom- bardier Recreational Products (BRP) and Polaris rebounding in 2019 with strong snowmobile sales—authorized dealers and aftermarket shops are positioned to capture enthusiast interest and attract new blood to the powersports industry. "Competition among vehicle manufac- turers is robust and, of course, it has created many opportunities for the aftermarket to provide performance, safety and styling modifications that allow users to person- alize their vehicles of choice," says Lawson Mollica of AEM Electronics. New details about Honda and Polaris emerged just in time for Part II of our pow- ersports coverage, while trusted industry professionals share their insights about cur- rent market trends and offer candid advice to aftermarket shops. TALON TIME SXS fans are welcoming the highly antici- pated Honda Talon 1000X-4 and Talon 1000X-4 FOX Live Valve less than a year after the launch of the Talon 1000X and Talon 1000R two-seat models. "Through superior engineering, thor- ough testing and exclusive collaborations with industry leaders, these two new four- seat models boast the durability, quality, reliability and refinement for which Honda is known, and deliver a thrilling drive TO PART II Is your shop ready to take advantage of opportunities in the powersports market? By Stefanie Galeano-Zalutko MORE POWER YOU Adding powersports business involves getting to know what's popular in your local market. (Photo courtesy Metra Electronics) Powersports builds can showcase quality products and your shop's service level. (Photo courtesy Metra Electronics)

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