October '19

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OCTOBER 2019 THE SHOP 53 BMO Capital Markets analyst Gerrick Johnson was in attendance and reports, "Rather than a new 72-inch RZR with class- leading horsepower, Polaris introduced the 64-inch RZR Pro XP. No, not 200-plus- hp. But this range of vehicles illustrates new innovation, with a redesigned chassis, higher ground clearance, longer wheel- base, bigger suspension and turbocharged 181-hp—the highest horsepower vehicle the company has ever released. This line represents the first in what should be a multi-year rollout of redesigned products, with the next introduction anticipated sometime later this model year." Polaris also debuted a new Ranger 1000 utility vehicle, featuring many desirable upgrades that position the unit to replace the venerable Ranger XP 900. It should be particularly suited to farmers, ranchers, hunters and other hard-working consumers. Additionally, Johnson states, "The com- pany introduced two new S class ATVs, which expand on the width, suspension and ground clearance on the Sportsman 1000 rec-ute ATV and the Scrambler sport ATV. While this market may be small, these are going to be the coolest ones in it." Much like the new Honda Talon models, the 64-inch RZR XP Pro SXS, Ranger 1000 and bulked-up Sportsman and Scrambler 1000 ATVs look to provide dealers with ample sales opportunities. "Innovation sells and we expect this lineup to help PII to re-accelerate market share capture," says Johnson. MARKET INSIGHT & TRENDS While OEs may be dabbling with acces- sories to complement new model develop- ment, their primary focus is and always will be the quality and value of the units themselves, producing a runway of poten- tial for the aftermarket to do what it does best—innovate and customize. For Rob Ferro of DS18 Motorsports, the electronics scene is all the craze right now. Though young, the company has capital- ized on early success within the powers- ports industry. As a result, DS18 has increased produc- tion and selection of lighting, multimedia, speakers, towers, pods, amps, sound bars and equalizer systems, all of which can perform in moist, humid environments. "Who wants stock? Being based in Miami, Florida, we quickly realized there's really no budget per se for many of our customers. They just want the coolest, best- looking, loudest finished product they can get their hands on—and they want it 100% personalized," he says. "I mean, we have an SXS demo vehicle with 32 speakers—that's crazy! And we get calls about customers wanting to put full sound systems in their ATVs or UTVs—waterproof nonetheless, so if or when the unit is submerged, the driver doesn't have to be concerned about wrecking the parts." Also noteworthy is increased consumer demand for high-quality products overall. "In recent years, the powersports market experienced an influx of brands that were good enough in features and performance, as well as a surge in private label products manufactured overseas—something the industry initially wanted nothing to do with," says Nick Adamy, director of sales, powersports at Warn Industries. "A lot of distributors, dealers and aftermarket shops have learned not to mess with the junk, and as a result there's renewed support for key brands." Metra Electronics is yet another brand that has put its best foot forward in product quality and selection for powersports enthu- Competitions such as the Lucas Oil Midwest Short Course League are bringing attention to pow- ersports racing. (Photo courtesy Alumi Craft) CUSTOMIZE ANY RIDE Metra Electronics and our 12volt brands provide everything you need to customize and upgrade any ride - from cars and trucks to off-road powersports vehicles, trailers, motorcycles and e even boats. MAKE IT SOUND BETTER, BRIGHTER, DRIVE SAFER AND STAND OUT. November 5th–8th 2019 Las Vegas Convention Center 11639 NORTH HALL 37017 SOUTH HALL UPPER SEE ALL-NEW AFTERMARKET ACCESSORIES AT 386-257-2956

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