THE SHOP

October '19

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OCTOBER 2019 THE SHOP 67 offer a bag with a PVC undercoat or one that has a more environmentally friendly weatherproofing process that creates a waterproof fabric. These bags will keep water out, even in hard downpours. SALES TIPS The bottom line when presenting this product category to a potential customer is to know the right qualifying questions. Here are some to remember: • What is the cargo going to consist of? • What level of security is required? • What level of accessibility to the cargo will be needed during travels? • What are the durability requirements? • What is the budget for the purchase? In the Midwest market, the popular rooftop products have been very consistent across the board. With the ever-changing seasons in Minnesota, the need for hauling camping equipment, bicycles and snow- boards is a year-round opportunity for shops. Automotive Concepts has had great suc- cess displaying rooftop options on a variety of vehicles at the Twin Cities Auto Show each year. Displaying the rack options, with props attached, reminds consumers of how versatile the vehicle will be in transporting whatever it is that suits their lifestyle. So, the next time you are looking for added profits within your business, look up to the opportunity that is right there in front of you. Your customers will thank you for the advice in making their travels more enjoyable. DINO PERFETTI is a 31-year veteran of the automotive after- market and current chairman of the SEMA PRO Council. He i s e n ga ge d w i t h s ev e r a l industr y professionals with visions of increasing the opportunities in bringing products to market through car deal- erships. Having joined Automotive Concepts in 2008, he is the sales manager, leading a team in customizing vehicles for over 250 dealerships throughout the Midwest. Contact him at dino@ac-mn.com.

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