October '19

Issue link:

Contents of this Issue


Page 8 of 88

4 THE SHOP OCTOBER 2019 \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ © 2019 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMAS- TER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items submitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. s retailers of performance products, restyling accesso- ries and mobile electronics, we often think of online versus in-store sales as an either/or proposition. But a trend among young consumers is combining the two. These days, a dominant proportion of U.S. Gen Z con- sumers are taking advantage of buy online, pick up in-store, also known as BOPUS. According to a report from eMarketer based on a survey by mailbox tech company Package Concierge, nearly two-thirds of shoppers ages 18 to 25 surveyed in May said they had used BOPUS within the past month. Convenience, unsurprisingly, was a major driver. Nearly six-in-10 (59%) of Gen Z respondents said they had used BOPUS because they wanted to get a product in their hands quickly. Another 30%—who were recognized as last-minute shoppers—used the service because they needed something immediately. Another 18% said they liked an item online but wanted to see it in person before buying, and slightly fewer (15%) received a discount if they used the BOPUS option. And it's not just Gen Zers who are increasingly utilizing the service due to its speed and convenience, the report notes. According to eMarketer, in a January 2019 global study from iVend Retail and AYTM— which surveyed internet users ages 18 and older—more than four-in-10 consumers said they considered click-and-collect services (the BOPUS term more commonly used in Europe) to be one of the most valuable aspects of the retail shopping experience, again because of its speed and convenience. Close to four-in-10 respondents said they used the service because they wanted to pick up their purchase on the same day, and nearly as many wanted to be sure the item was in stock before they got to the store. The largest share of survey respondents (47.4%) said they used click-and-collect to avoid shipping charges. Similarly, eMarketer adds, in a study from the National Retail Federation (NRF) and Toluna Analytics conducted in late 2018, close to two-thirds of U.S. internet users said they used BOPUS to avoid paying for shipping, followed by needing something right away (37%) and retailer discounts (36%). Of course, specialty automotive aftermarket outlets know the value of getting consumers into your establishment in order to dispense advice and pitch add-on sales. Now, with the BOPUS trend, you can use your online sales efforts to help make that happen. Online Gen Z Trend Brings Buyers In-Store A \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER REGAN DICKINSON EXECUTIVE EDITOR JEF WHITE DIGITAL CONTENT EDITOR A.J. HECHT ART DIRECTOR IVETH GOMEZ GRAPHIC DESIGNER LINDA CRANSTON EASTERN TERRITORY SALES MANAGER WENDY MILES WESTERN TERRITORY SALES MANAGER RYAN WOLFE SALES SUPPORT ERIN GADDIE TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN CONTRIBUTING WRITERS CATHIE BECK, JOHN CAROLLO, STEFANIE GALEANO-ZALUTKO, COURTNEY PAHLKE, DINO PERFETTI, JOSH POULSON, BRETT SOLOMON, JOHN GUNNELL NATIONAL BUSINESS MEDIA PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA VICE PRESIDENT / MEDIA & DEVELOPMENT JOHN A. BENNETT DIRECTOR OF TECHNICAL SERVICE WOLF BUTLER CEO ROBERT H. WIEBER, JR. Jef White Executive Editor

Articles in this issue

Links on this page

view archives of THE SHOP - October '19