Awards & Engraving

October '19

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14 • A&E OCTOBER 2019 Aaron Montgomery has been i nvo l ve d w i t h t h e g a r m e n t decorating and personalization industry since 2000 and the dig- ital printing industry since 1997. He is very actively involved in the industry trade shows via speaking, attending and exhibiting for the last 17 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small busi- nesses grow and succeed. You can find Aaron co- hosting the industry's oldest and most listened to Podcast - 2 Regular Guys ( You can also find blogs about a wide range of topics on his own website at THE RISING TIDE OF BUSINESS By Aaron Montgomery These can give you a wonderful founda- tion to work with, a reminder to reinvest in your business, and a way to measure what is working. I want to break down my top three principles for business success based on Mr. Canfield's list of 67 success principles. BELIEVE "If you can dream it, you can do it!" —Walt Disney Entrepreneurs and small business owners are a different breed. When faced with the knowledge that over 85% of their peers are going to fail in the first year, they do it anyway. The secret they know is that the 15% who succeed believe wholeheartedly in themselves, their business, and in the team around them. They know they can do it and they persist through the tough times, celebrating the victories along the way. The people who fail do not necessarily do so due to a lack of skill; rather, they fail because of a lack of belief and they quit too soon. Often, the most successful people are not the ones who know the most, but instead the ones who didn't know it could not be done, so they did it anyway. The best part about this principle to success is that you have complete control over it and can make it your everyday atti- I was fortunate enough to attend a seminar by Jack Canfield (co-author of "Chicken Soup for the Soul") called One Day to Greatness. We spent the day reviewing some of his 67 success principles. During that seminar, I started thinking about which of the principles were the most aligned with business success and came up with a top three list. 3 Principles for Business Success

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