October '19

For the Business of Apparel Decorating

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1 8 P R I N T W E A R O C T O B E R 2 0 1 9 From Software to Substrate Lo n W i n t e r s SCREEN PRINTING T he year was 1969. The place was Huntington Beach, California. A young entrepre- neur, George Peterson, bought his first gas station. He worked through high school and banked every penny he made. His mind was set on building a company that would grow into the future. He ran his first station well enough to open another, and then another, and another. Fast-forward 50 years and G&M Oil is one of the largest companies in Southern California with hundreds of stations and convenience stores dotting the land. Recently, they looked to update their logo in celebration of 50 years strong. The new look would be used in various promotional applications and we would help them reimagine their logo with a royal treatment to the original branding. GOLDEN RULE The company's original logo was simple. An interstate sign was appropriate and a great way to incorporate the 50. The colors were all provided except for the gold. Since their logo was a vector file, it was clean and sharp. The additions were created in Adobe Illustrator and would later be rendered with effects in Photoshop. A simple stroke was applied to the outer oval edge and then increased in point size to a modest width for the gold banding. We turned this to outlines to become an object by selecting and pulling down Object to Path and finally Outline Stroke. We filled the stroke with a gradient that had high- lights and shadows to create reflectivity. The interstate sign was given a similar treatment for continuity. The ribbons were added to play up the enthusiasm of the celebration. Using the yellow in the G&M, the same Golden Anniversary G&M TURNS 50 This project com- memorated 50 years for client G&M Oil. (All images courtesy the author) 1 8 P R I N T W E A R O C T O B E R 2 0 1 9

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