Printwear

October '19

For the Business of Apparel Decorating

Issue link: https://nbm.uberflip.com/i/1166559

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2 0 P R I N T W E A R O C T O B E R 2 0 1 9 2 0 P R I N T W E A R O C T O B E R 2 0 1 9 SCREEN PRINTING From Software to Substrate gradient for the gold was applied and color adjusted with the yellow. The requested tag line was added, and a simple silver gradient was used as the fill to make it stand out. The effects would be better suited in Pho- toshop so the logo and its elements were set up on layers so they could be edited indi- vidually. Using Layer Effects, we applied a Bevel and Emboss effect to the band to create a dimensional look also using the Highlight and Shadow options for the solid impact and depth by playing with the Gloss Contour option for surface reflection. The oval area, or as G&M calls it "The Football," in its original layout is pretty flat. The idea was to make it more dimensional and adding effects enhanced it consider- ably. We used the Inner Glow effect to cre- ate the glow on the inside for dimension again. The secondary oval was made bright- er and blurred and was a duplicate reduced by 50% with Gaussian Blur. This gave us an opal or jeweled feel with very little effort. The remaining elements have similarly adjusted layer effects applied to them. The ampersand had the Bevel and Emboss treat- ment in the red fill along with the outer glow as well. These effects look cool on the monitor but during the print process, they might not even show. We compensated by thickening the effects and keeping them on simple objects. The word "Anniversary" was just straight white fill and it needed to be legible. We didn't use beveling on the rib- bons and the gold edging on the banner and the area was left alone. We had eight screens to work with, in- cluding the white printer. Since the gold was critical to this image, we used two dif- ferent gold inks: a mid-tone and a dark for the recesses of the ring. White helped with the hottest white in the bevel and some of the in-between areas. The base plate remov- al under some of the mid tone and darker inks gave us more variations and direct changes in the colors with subtle overprint- ing and blending in continuous tone. Hav- ing our design elements on separate layers for separation made it easy to select pieces to adjust without affecting other areas, as we increased opacity on the gold in the Above: The logo was submitted as a vector file, so it was clean and sharp. Right: The use of effects gave a simple logo a no- ticeable makeover. Top and above: The oval area in the original layout was pretty flat. The idea was to make it more dimensional and adding effects enhanced it considerably. We used the Inner Glow effect to create the glow on the inside for dimension again. The secondary oval was made brighter and blurred and was a duplicate reduced by 50% with Gaussian Blur. Below: The effects would be better suited in Photoshop so the logo and its elements were set up on layers so they could be affected individually.

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