October '19

For the Business of Apparel Decorating

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Page 26 of 152

2 4 P R I N T W E A R O C T O B E R 2 0 1 9 2 4 P R I N T W E A R O C T O B E R 2 0 1 9 tive and essential advisor and supplier for your customers. In fact, for small and large operations, when you become their brand- building 'go to' solution, eventually you may win all of their logo dollars. First thing's first. Let's see how to in- crease your own star power first. Your in- tention and ability to help your customers will be much more apparent and convinc- T oday's popular culture is heavily influenced by celebrity star power. Building brand identity is more important than ever. One of the often overlooked strategies to build- ing your success is to position yourself as a key player on the marketing teams of all of your clients. "Marketing TEAMS?" I suspect you just smirked thinking of your customers. But, large businesses, small businesses, and even solopreneur businesses need to build their brand in order to achieve success. Your role in your customers' marketing is even more important when you are dealing with smaller business owners. When you intentionally position yourself as their market- ing advisor, at least when it comes to anything with their logo on it, you become an ac- You Are A Celebrity EMBROIDERY Stitch Solutions J e n n i f e r C o x

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