October '19

For the Business of Apparel Decorating

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Page 32 of 152

3 0 P R I N T W E A R O C T O B E R 2 0 1 9 3 0 P R I N T W E A R O C T O B E R 2 0 1 9 T here's little doubt that business owners want to generate more money on every sale that they make. One tactic to achieve this is by incorporating special effects styles of heat transfer vinyl into your product offering. The benefits of upgrading a client to a special effect finish are many. Typically, taking a standard graphic to a special effect will command a higher price. If approached correctly, this higher price can generate a greater profit, even with the extra expense that the graphic will cost. Another benefit to special effect finishes is the style they provide. Apparel decorators are truly in the advertising business; a stand-out logo draws more attention to a team, a brand or a school which in turn creates the awareness the wearer is after. Additionally, there are fewer decorators leveraging special effect finishes and they are often hard to achieve with other decorating processes. This scarcity creates less competition and the ability to sell at higher prices. A concept that most apparel decorators can rally around. SOMETHING SPECIAL The top selling effect in heat transfer vinyl is glitter. Glitter flake like materials deliver a wow factor that typically appeals to a female demographic in the categories of spiritwear To the Effect of… MAKING MORE MONEY WITH SPECIALTY HEAT TRANSFER VINYL FINISHES HEAT PRESS Pressing Matters J o s h & Z a c h E l l s w o r t h Glitter adds a fun, often feminine, flair to even basic graphics. The foil-like look is the most popular and achievable in either one-step or two-step process with a vinyl cutter. (Images courtesy Stahls')

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