October '19

For the Business of Apparel Decorating

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2 0 1 9 O C T O B E R P R I N T W E A R 3 1 a one-step or two-step process with a vinyl cutter. The one step is the simplest single-color workflow and the two step allows more creativity with mixing and matching multicolor ef- fects such as distressed. Other finishes in this category include glitter iridescent products with a chrome-like finish. These blur the lines between metallic and glitter offering something truly unique. The finish that seems to be trending up in the last 18 months is reflective. The most popular reflective finish is undoubtedly an ANSI-certified 3M-based product that can confidently be used to enhance visibility in low light conditions. Many businesses build an entire market category based on reflective decoration and high visibility apparel to municipalities and the like. However, newer developments in reflective have slightly lower or business identity for promotional prod- ucts. Glitter products are often available in many colors, including solvent/eco-solvent printable, which makes the ability to com- plete any logo possible. Another finish that is experiencing rapid growth in the market is metallics. This cat- egory is quite broad when considering the range of possibilities. The foil-like look is the most popular and achievable in either © 2019 CIT Group Inc. All rights reserved. CIT and the CIT logo are registered trademarks of CIT Group Inc. Not all applicants will qualify for financing. All finance programs and rates are subject to final approval by CIT, and are subject to change at anytime without notice. Speed and performance are subject to applicant's local connectivity and other factors outside CIT's control. Financing as essential as ink Need financing options? Whether you are buying or selling – we o…er fast financing for a fast world. 877-786-5327 |

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