October '19

For the Business of Apparel Decorating

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Page 58 of 152

HOW TO… Create an Authentic Vintage Design Create an Authentic Vintage Design J E R E M Y P I C K E R M y grandpa let me raid his clos- et when I was 15 and there were so many gems in there: Mickey Mouse Ts from the early 70s, souvenir casino T- shirts, and a T-shirt from his first business. I loved the washed-out fabric, raw hems from natural wear, and the cracked and peeling plastisol ink. This kickstarted my love for vintage T-shirts and my eventual addiction to eBay and thrift store hunting. "Vintage" is a term that has become a wa- tered-down marketing tactic in our indus- try. According to Merriam-Webster, vintage means of old, recognized, and enduring in- terest, importance, or quality. For our industry, just adding a distressed filter doesn't really make a T vintage. If the garment color or fabric isn't cohesive or the print is super bold and looks new, it misses the mark. The beauty of a true vintage T is that it is not uniform in its weathering. The aging shows in layers and creates part of that T's story. Since vintage will always be in style, I wanted to share my and my art director's (Angelo Montiel) approach when it comes to creating an authentic vintage design that will rival a true vintage T. INSPIRATION RESEARCH Research is how we start every custom vintage design. What better way to create 5 4 P R I N T W E A R O C T O B E R 2 0 1 9

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